Some readers are going to know right away that they want to sign up for your email list. They might sign up immediately from your home page, or from a sidebar on one of your blog posts.
But what happens when they don’t jump in right away? Is there a way to give them a «second chance» — another opportunity to join you?
You bet there is.
You can harness one of the most effective tools for any persuasive content … the landing page. Here’s how it works. [Read more…]