First things first — why is it called Generate?
Because the Generate child theme was designed specifically to build your list. In other words, to capture the email addresses of people who want to know more about who you are and what you do, so you can make offers they may be interested in.
Even though «lead generation» is a marketing term, Generate isn’t just for marketing. It’s for anyone who wants to collect a database of email addresses, for further communication that persuades readers to take action.